Branding with Brilliance
Just like self care is far more than just a bubble bath, branding is so much more than just your logo. In fact Branding with Brilliance is so much NOT about the visuals that colours, fonts - and yes logos - consist of a mere fraction of the workshop. Instead we focus on your business's essence. I like to call it your business's soul. We get into what is really really important to you, your business and your customers in a value-led, holistic, collaborative way. The goal is to create a brand that is so strong that when your business name is mentioned, who you are and what you do immediately pop into people's heads. Conversely, when someone asks "who does this thing I need?" your name is first in line as the solution.
Who Branding with Brilliance is for:
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Women owned, Spiritual Businesses who want to brand their business, product or service and want to do it in 1 or 2 days.
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Business leaders who are willing and able to invest in their company.
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Decision makes, action takers, collaborators.
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Women leaders who want a heart- and magic-led approach to expressing the soul of their business.
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Spiritual businesses who want to change the world for the better but don't know how to get their message out.
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New businesses, new product or service, events or brand refresh all benefit from this workshop.
Why do a Branding Workshop?
It's quick and effective, saving you time to work on your business. You will only be away from your business for 1 or 2 days and then you will have clear key outcomes to implement.
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Get help and guidance to align your goals, values and vision across the business. Strong brand guidelines put everyone on the same page to avoid sending mixed messages to your customers. Consistency across your brand makes your business unforgettable, and sets you apart from your competitors.
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Crystalise your message and target audience so you know exactly who you're talking to and how you will be talking to them. This builds trust, helps you with your marketing and resonates deeply with your people.
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If you choose the 2 day workshop you will have a comprehensive clear action plan to go forward with your new brand identity.
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Day 1: Mission and Visuals
Brand Values
Mission Statement
Target Audience
Keywords
Brand Archetype, Story and Voice
Visuals
Day 2: Strategy and Plan
Competitor Analysis
Your product
Elevator Pitch
Branding Plan