About
TLDR; Understandable, you're busy. So I'll cut to the chase. Shadowstar Marketing was born from my passion for branding, and your need to promote your spiritual business in a way that feels good to you. I know the problems you face as I face the same ones, and so I offer totally judgment-free branding workshops whatever your gifts.
Shadowstar Marketing offers jargon-free, judgement free, values- and heart-led branding workshops for female owned spiritual businesses. I facilitate 2- and 3-day branding workshops called "Branding with Brilliance" with a big emphasis on bringing out the message of your business - its essence - in line with the values of you, the business owner, and the true needs of your customer.
Whether your business is occult, yoga, coaching, light or dark magick or something else, my job is to support you in aligning your gifts with your business's personality so that you can help the people who need you. (These are either £3000 or £4800 FYI.)
BUT I don't believe that barriers should get in the way of us growing our businesses.
Because I know that for a small business just getting off the ground the cost of an in person workshop may be an impossibly large amount of money, I am offering the exact workbook I use in the workshops for just £99.
When you use the workbook you go through the same exercises as in the workshops and come out with a branding booklet that you can use to guide everything you do in your business - just like in the workshop.
Of course you don't get me facilitating the process and I am unable to guarantee the same results as a workshop BUT you will find so much value nonetheless and if you want to go deeper, you can always DM me
My Story
I started on my spiritual path with the question "what looks out from behind my eyes?" and I was not happy with the answer I received from my mum, my teachers or the priest at church. They all said it was just my brain. I was about 9 years old but my intuition was telling me that was only part of the answer.
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A few years later I was told I was not creative(!). So I focused on what they told me I was good at - science. Looking at my profiles below, understandably I felt lost for quite some time, and very much an outsider. I developed a rich internal landscape of imagination, deep thinking and analysis, and a desire for answers and this led me to studying Biology at University.
Looking deeply into how life works gave me no answers at all about how life works. I knew deep down that there was even more.
One day I found myself at a yoga class. I wobbled and creaked my way through, hating every moment until the last few minutes of the class where we were led on a short meditation and then used our voices to connect with the Universe through the sound AUM.
For the first time I felt I had a place and since that moment I have explored, travelled and studied different modalities to find that "thing". My training is below.
A pivotal time of my life was when my daughter was born. For several years I had been working in Quality Management feeling a big disconnect between my scientific side and my spiritual side and the arrival of Eleanor blew everything up. I found myself in a situation where I could not continue with my career and I had fulfilled my destiny (her) leaving me directionless.
The next few years were a serious Dark Night of the Soul period and I felt outside my life in a whole new way. The greatest thing to come out of this time is that I lost my old identity as a scientist and that opened me up to new, creative! -opportunities.
I flirted with a few business ideas including gardening and second hand book selling but they didn't stick, they still didn't fit right with my values, skills and talents. My favourite thing was actually deep diving into my motivations, what people wanted and then sharing that essence with the world social media, finding the exact tone of voice, colours and language to get across what my business was about. I didn't know the word at the time, but I fell in love with branding. I discovered a passion for Digital Marketing and a fascination with the psychology of marketing, and realised there is a great need for digital marketing services specifically for spiritual businesses and especially for female led businesses. ​
Shadowstar Marketing was created to fill that gap in 2024.
Training and Education
2023 / 2024
2015
2014
2011
Over time. Diplomas with the Centre of Excellence
Digital Marketing Level 3
The Skills Network, UK
Digital Marketing Level 2
TQUK x Gloucester College
200 hr Yoga Teacher Training - Hatha Yoga, Kundalini Meditation. Reiki Level 1
Under Hillary Faye and Lori Myles-Carullo
School of Love. Cortona Italy
Crystal Healing
Kerenza Jinks
Cornwall UK
PADI Dive Master
Remote Area Dive
Townsville Queensland Australia
Crystal Healing
Master Herbalist
Inner Child
Shadow Work
Dark Goddess
Herbal Tea Blending
Life Coaching
Palmistry
Ho'oponopono
Aromatherapy
Cancerian
Tough on the outside, a big softie on the inside. Love is my leading light.
Generator 6/2
In human design. Both a hermit and a leader. My energy comes from creativity.
Archetype
The Magician. Creator of my own destiny. Magickal. Working with the mundane and the unseen.
Metal Rooster
Decisive, logical, popular. Strong values and beliefs. Can be vain.
Life Path Number 3
Enjoy living life to the fullest. Creative. Independent.
These images were generated by me in Midjourney and are original artwork.